Sherida Kuffour

is a graphic designer, art director and writer. She has a BA in Graphic Design (Ravensbourne University London) and an MA in Design for Visual Strategies (Sandberg Institute Amsterdam), and lives and works in Zurich. She often seeks out collaborations with other creatives from the fashion, fine art, culture and media sectors. She was art director and editor of various issues of New African Woman magazine. Besides working for her design studio, she keeps busy writing about issues of race, feminism and design. Kuffour appears in the multimedia exhibit Facing Blackness of The Black Archives in Amsterdam, which deals with the underexposed history of the Dutch image formation about black people from the colonial period to contemporary society.